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Products
Research Methodology
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Quantitative Research
Quantify and measure consumer responses
Face-to-face Interviews
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Telephone/CATI |
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Self Administration/CAPI |
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Observation |
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Qualitative Research
Insights into motivation, attitudes and values of target consumers
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In-depth personal interviews |
Focus group discussions |
Consumer Insights |
Mystery Shopping
We are expert in mystery shopping service with over 15 years of experience providing mystery shopping improvement solutions to many industries such as gas stations, retailers, restaurants, banks, car showrooms, hospitals, fun parks, etc.
Our Mystery Shopping services are dedicated to helping increase customer satisfaction, boost sales performance and build staff competence, resulting in increased profitability.
Example of investigation areas measured by mystery shopping :
- Staff’s attendance and appearance
- Staff’s service performance
- Store cleanliness and Facilities
- Product quality
- Product delivery
- Price and Display
- Service time
- Etc.
Other Researches and Surveys
Marketing Research |
Distribution Survey |
Retailer Survey |
| Market structure research
Understanding for market changes; Segment discovery; Market trend forecast; Appropriate brand mix Brand diagnosis research Grasping of qualitative and quantitative prosition of brand; Problem discovery and examination of cause; Basic 4P marketing strategy Positioning research Segment conformity confirmation; Discovery of positioning intention and recognition; Target and positioning concept proposal Demand forecast research Measurement of marketability of new product concept; Measurement of product acceptability; Short/mid-term conditional demand forecast New product development research New product positioning; Concept development; Concept selection; Selection of product development direction Product testing Measurement of new product receptivity; Confirmation of existing product improvement recognition; New product cost reduction Price elasticity measurement Measurement of appropriate price range, price elasticity, dependent on marketing viariables, competitiveness in price ranges of high/mid/low; Estimation of maximum ability to pay Advertising strategy/research Selection of positioning, target, advertising concept; Expression strategy; Supply of media mix data; Presentation of appropriate advertising costs option Advertising effectiveness measurement Measurement of advertising effectiveness before broadcast, advertising conveyance during broadcast, conveyance of message expression, effect on purchase, and attainment of appropriate advertising Enterprise IS Research Investigation on the adequacy of company mission, visions, expression of concepts, representative artifact |
Marketability of a New Retail Shop
Collect and analyze information necessary to successfully launch new retailers. The characteristics, structure, and strengths and weaknesses of existing commercial rights can be understood, thus making available specific schemes for successful opening Existing retailer competitiveness research Supply core information to support the correct measurement and control of competition of existing retailers. The viewpoints and evaluations by consumers and their utilization rates of shops can be observed, thus enabling the formulation of specific plans to make the stores more competitive Research to strengthen merchandising Research performed for distributor income management, management to increase sales volume; find customer satisfaction of PB product and supply specific improvement means; provide information on product attributes such as quality, packing, price, etc., to support management and to help increase sales Other research to strengthen competitiveness Inferiority analysis: analysis to boost competitive power of each sector, of unprocessed food quality, processed food price and assortment, through research monitoring of other appropriate research methods; this will enable management of sectional retailer competition Sales promotion activity research for manufacturers Sales promotion analysis for each agent:
Store monitoring research Analysis of ISM activity of major or new products Visits to retailers, disguised as consumers, to analyze the extent of ISM activity, sales activity, interior display, etc. |
Retailer monitoring
Service rate of retailers; Display status; Sold out rate; Sales Promotion activity inspection Store opening research Commercial analysis; Positioning; Demand forecast; Product mix; Price strategies; Sales promotion strategy Retailer’s satisfaction research Inspection of visit-sales, promotion-support of sales staff; Analysis of product purchase-payment-display-inventory Customer satisfaction level research measurement of customer satisfaction; Analysis of strengths and weaknesses of satisfaction level and causes; Presentation of improvement devices Employee Research Mission, vision, duty, personnel, wage, service, identity, awareness of business management, evaluation, hope, proposal, etc. |